Standout PR Solutions for HR Tech
What
We
Do
Launch your company into the HR Tech spotlight
We’ve adopted an unconventional approach to PR, retiring the dated marketing playbook used by everyone else, to craft a next-level ecosystem of exposure that doesn’t just position you in the HR Tech market — it propels you to the forefront.
Public Relations
We elevate your stories in the HR Tech market by leveraging our media connections and crafting compelling narratives. This includes securing media coverage, opportunities for quotes in top media outlets, and bylines in industry outlets.
Analyst Relations
We facilitate interactions with industry analysts, giving you a platform to present your products and innovations, thus establishing you as a thought leader in your domain and keeping your brand top of mind with the industry leaders of the space.
Content Creation
Tailoring our approach to your individual needs, we produce various materials, including infographics and custom video content, to engage your target audience and build your brand’s online presence.
Thought Leadership
We help you build credibility by developing and distributing thought-provoking content like op-eds, podcast appearances, and speaking opportunities, positioning you as an authoritative voice in the HR Tech space.
Strategic Events
We organize unique events and trade show booth activations to enhance your brand visibility and foster direct engagement with potential customers and industry influencers.
We Go
Beyond the
Conventional
Pushing boundaries to offer creative solutions that the traditional and stale industry agency’s can’t.
Out-of-the-Box
Strategies
Our approach is not about big spending on traditional avenues; it’s about smart, creative strategies that get noticed. We leverage the latest trends and tools not just for cost efficiency, but to deliver real results
Nimble + Agile
Approach
We pivot quickly and adapt to changing market dynamics. This agility allows us to take advantage of emerging opportunities in real-time, offering you the benefits of cutting-edge marketing initiatives.
Smart Spending
Our strategy is about smart and impactful spending. We guide you in selecting diverse and effective avenues that align with your budget, ensuring each investment significantly elevates your visibility and directly drives brand growth.
Access to an
Influential Network
Our extensive network of media contacts, event organizers, and industry insiders is at your disposal. This access, often limited to larger agencies, comes without a premium price tag.
How
We
Do it
Our strategy integrates public relations,
media expertise + creative marketing to ensure
Continuous visibility and long-term brand equity in the competitive HR Tech market
The Process
The Process
1
Initial Strategy Meeting
Once you sign on, we conduct a comprehensive meeting to understand your specific goals, target audience, and preferred PR tactics.
2
Customized Plan Development
Based on initial discussions, a bespoke plan is created, encompassing various aspects of PR, media, events, and content creation, all aligned with your objectives.
3
Execution and Engagement
We then move into the execution phase, implementing the agreed upon strategies across different channels and ensuring consistent engagement and communication.
4
Continuous Monitoring + Adaptation
We continually monitor the effectiveness of the strategies and make real-time adjustments as needed, ensuring your campaign remains dynamic and responsive to market trends.
5
Reporting + Feedback
Regular reports and feedback sessions are scheduled to keep you informed about the progress and outcomes of the initiatives, fostering transparency and trust in the relationship.
OUR ECOSYSTEM OF EXPOSURE
Designed to make the unknown, known by building brand awareness, increasing reach, and driving demand
Who
We’ve
Worked
With
We cater to visionart HR Tech founders, CEOs, CMOs, and Marketing heads who are not just aiming to build their brand awareness but are determined to blaze new trails in the HR Tech landscape.
We’ve been a small shop for 20 years
So we know what it takes to get scrappy + carve out market share
plus we bring decades of broad PR
experience + ideas to the table
Our Team
Evan White
Founder + CEO
Melissa Gray
PR + Media Relations
Mellinda Hensley
Content Production
Make your
Investment
go further
We offer flexible solutions that challenge the traditional approaches of larger, more traditional firms in the industry
Customized
Retainer Packages
We offer flexible retainer packages tailored to your specific needs and goals. Our retainers start at a competitive rate, yet we deliver unparalleled value and results.
Equity Partnership
Options
We provide unique equity deal opportunities. This includes a reduced cash retainer combined with equity, aligning our success with yours and demonstrating out commitment to your long-term growth.
Project-Based
Pricing
For specific campaigns or projects, we offer clear, upfront pricing. This is ideal for clients who need targeted assistance with events, content creation, or particular PR campaigns.
Commitment to
Accessibility
Our pricing reflects out commitment to being accessible to startups and established companies alike. With us, your investment goes further, and the results speak for themselves.
Forward-thinking PR solutions for HR Tech
