How PR Makes a Difference for HR Tech

HR tech is disrupting modern day hiring as we know it. Shouldn’t your PR shop do the same? When it comes to the finer nuances of understanding the world of HR tech, not all PR shops are alike. Make sure that you have a domain expert that knows the ropes. Learn more about finding the right HR tech PR agency in the infographic below.

Embed this graphic on your site:

1 in 3 HR pros are adopting HR Tech to support their businesses. The rest of them aren’t far behind – it’s not hard to see why.

HR Tech Has Already Disrupted Hiring As We Know It

  • HR Tech: software and hardware used to simplify processes for hiring, onboarding, training, retaining, and delighting employees
  • Serves:
  • With a variety of benefits:
    • 40% faster HR tasks
    • 23% faster recruitment
    • 17% decrease in turnover rates
  • 83% of HR professionals report a positive return on investment with HR technology

It’s clear HR Tech is transforming people’s lives for the better.

 

The HR Tech Landscape Keeps Getting Better And Better

    • Employee referral software: Asking existing employees to refer new talent in exchange for gifts or benefits
    • Performance management software: Tracks employee goals, performance, and objectives
      • High-performing HR teams are 2.6x more likely to use performance management software
      • Example: HireRoad: People Analytics
        • 80% increase in recruiting efficiency
        • 25% rise in business productivity
        • 50% decrease in attrition rates
    • Applicant tracking systems: Monitors all candidates from recruitment to hiring
    • Workflow automation systems: Creates automated workflows (AI or otherwise)
      • 55% of companies want to invest more in automated recruiting measures
      • Example: Qualifi
        • Automates repetitive tasks for recruiters 
          • 7x faster hiring rate
          • 98% average candidate satisfaction
          • 10% higher offer acceptance rate
  • Candidate relationship management software: Nurtures positive relationships with hires
    • Talent CRM adoption reached 60% adoption in 2023
    • Example: Abode
      • Engages Gen Z interns and new hires through automated workflows
        • Saves 250 hours per year for program managers
  • Talent marketplace platforms: Matches people and opportunities via software
    • Top talent marketplaces have a 20.7% conversion rate on average
    • Example: hackajob
      • Lets companies apply to top tech talent (not the other way around)
        • 40% reduction in time to hire
        • 90% Average candidate satisfaction
        • 85% reply rate within 48 hours

 

Talent Tech PR Is Bringing HR Tech To The Forefront

 

    • An unconventional approach
      • 1. Public Relations
        • Leveraging media connections in the HR Tech market
          • Securing coverage
          • Opportunities for quotes in top media publications
          • Bylines in industry outlets
  • 2. Analyst Relations
        • Facilitating interactions with industry analysts
          • Provides: A platform to present your products and innovations
            • The ability to establish yourself as a thought leader
            • The power to keep your brand top of mind with industry leaders
  • 3. Content Creation
        • Engaging your target audience and building your brand’s online presence
          • Infographics
          • Articles
          • Custom video content  
          • HR Morning Show / Purple Acorn
  • 4. Thought Leadership
        • Building credibility by developing and distributing thought-provoking content
          • Op-eds
          • Podcast appearances
          • Speaking opportunities
  • 5. Strategic events 
  • Organizing unique events and trade show booth activities
  • Enhances brand visibility and fosters direct engagement with:
  • Potential customers
  • Partners
  • Industry influencers
  • 6. Partnering with Influencers
      • Creating a network within a network
        • Increases brand awareness in untapped market segments
          • Organizations
          • People
            • “Working with HR influencers gives HR Tech brands an unprecedented reach to new audiences and for others to shine a light on their brand with thought leadership and value.” Adam Posner
            • “Partnering with forward-thinking HR tech brands allows me to share innovative solutions with my audience, creating genuine value. Having a connection to a PR partner forges these trusted relationships, allowing me to build and grow authentic connections that drive meaningful engagement and growth for my consulting firm, the clients we support and right back to the tech brands themselves.” John Baldino
            • “People buy from people they trust! Industry influencers understand their audience and can create genuine content with a high degree of credibility.” Serge Boudreau
            • “Keeping up with all of the latest innovations in HR technology is impossible. But finding the right solutions for your organization is critical. Industry analysts can be a guiding light for People leaders struggling to navigate it all—and an ally for innovative providers trying to cut through the noise.“Kyle Lagunas
            • “Influencers build trust with their audience by offering expertise and relatable insights. They humanize products, simplify jargon, and provide real-world use cases, making technology easier to understand and act on. Working with influencers amplifies messaging and significantly boosts a brand’s exposure and credibility. ”Mervyn Dinnen
            • “Partnering with influencers and leveraging PR is key to boosting visibility and generating interest in your products. It’s a powerful way to extend your reach, build credibility, and drive meaningful engagement. Don’t overlook the impact of a well-crafted message and strategic promotion from someone with a built in audience. ”Joel Cheesman
            • “With so much marketing noise in HR Tech, getting cut through to your target buyers is challenging. Influencers offer an effective bridge, built on trust and impactful content, to connect HR Tech brands and their potential customers.” Matt Alder

 

Our 20+ years of creative marketing strategy ensures continuous visibility and long-term brand equity in the competitive HR tech market.

 

Sources

https://hackajob.com/en-us/talent

https://www.phenom.com/blog/talent-marketplace-statistics

https://www.abodehr.com/

https://www.gem.com/blog/how-to-achieve-roi-with-recruitment-crm

https://www.qualifi.hr/

https://communicationmgmt.usc.edu/blog/ai-in-hr-how-artificial-intelligence-is-changing-hiring

https://www.fountain.com

https://lattice.com/state-of-people-strategy-report-2024How%20PR%20Makes%20a%20Difference%20for%20HR%20Tech

https://www.jobscan.co/blog/fortune-500-use-applicant-tracking-systems

 https://lattice.com/state-of-people-strategy-report-2024

https://wifitalents.com/statistic/hr-tech/

https://www.hrmorning.com/articles/hr-tech-empowering-firms-to-navigate-change-deliver-exceptional-value

http://pitch.com/v/talent-tech-pr—capabilities-deck-265vev

https://erinapp.com/blog/employee-referral-statistics-you-need-to-know-for-2024-infographic/

https://www.purpleacorn.io/

https://www.linkedin.com/in/joelcheesman/

https://www.linkedin.com/in/kylelagunas/

https://www.linkedin.com/in/mervyndinnen/

https://www.linkedin.com/in/serge-boudreau-861b267/

https://www.linkedin.com/in/johnbaldinohr/

https://www.linkedin.com/in/adamjposner/

https://www.linkedin.com/in/mattalder