How PR Makes a Difference for HR Tech

HR tech is disrupting modern day hiring as we know it. Shouldn’t your PR shop do the same? When it comes to the finer nuances of understanding the world of HR tech, not all PR shops are alike. Make sure that you have a domain expert that knows the ropes. Learn more about finding the right HR tech PR agency in the infographic below.

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1 in 3 HR pros are adopting HR Tech to support their businesses. The rest of them aren’t far behind – it’s not hard to see why.

HR Tech Has Already Disrupted Hiring As We Know It

HR Tech: software and hardware used to simplify processes for hiring, onboarding, training, retaining, and delighting employees
Serves:

Employees

78% of employees believe advanced HR technology adoption benefits their overall experience

Businesses

82% of organizations consider HR tech to be a critical component of business success

HR Professionals

75% of HR professionals believe HR tech improves recruitment processes

With a variety of benefits:

40% faster HR tasks
23% faster recruitment
17% decrease in turnover rates

83% of HR professionals report a positive return on investment with HR technology

And 43% report improvements in employee satisfaction

It’s clear HR Tech is transforming people’s lives for the better.

The HR Tech Landscape Keeps Getting Better And Better

Employee referral software: Asking existing employees to refer new talent in exchange for gifts or benefits

45% of employee referrals stay for more than 4 years and save $7,500 per hire
Example: ERINapp.com

Boosts employee referral hires by 5x
Decreases employee turnover by 50%

Performance management software: Tracks employee goals, performance, and objectives

High-performing HR teams are 2.6x more likely to use performance management software
Example: HireRoad: People Analytics

80% increase in recruiting efficiency
25% rise in business productivity
50% decrease in attrition rates

Applicant tracking systems: Monitors all candidates from recruitment to hiring

97.4% of Fortune 500 companies rely on an ATS
Example: Fountain.com

Reduce time to hire as much as 93%

Workflow automation systems: Creates automated workflows (AI or otherwise)

55% of companies want to invest more in automated recruiting measures
Example: Qualifi

Automates repetitive tasks for recruiters

7x faster hiring rate
98% average candidate satisfaction
10% higher offer acceptance rate

Candidate relationship management software: Nurtures positive relationships with hires

Talent CRM adoption reached 60% adoption in 2023
Example: Abode

Engages Gen Z interns and new hires through automated workflows

Saves 250 hours per year for program managers

Talent marketplace platforms: Matches people and opportunities via software

Top talent marketplaces have a 20.7% conversion rate on average
Example: hackajob

Lets companies apply to top tech talent (not the other way around)

40% reduction in time to hire
90% Average candidate satisfaction
85% reply rate within 48 hours

Talent Tech PR Is Bringing HR Tech To The Forefront

An unconventional approach

1. Public Relations

Leveraging media connections in the HR Tech market

Securing coverage
Opportunities for quotes in top media publications
Bylines in industry outlets

2. Analyst Relations

Facilitating interactions with industry analysts

Provides: A platform to present your products and innovations

The ability to establish yourself as a thought leader
The power to keep your brand top of mind with industry leaders

3. Content Creation

Engaging your target audience and building your brand’s online presence

Infographics
Articles
Custom video content
HR Morning Show / Purple Acorn

4. Thought Leadership

Building credibility by developing and distributing thought-provoking content

Op-eds
Podcast appearances
Speaking opportunities

5. Strategic events

Organizing unique events and trade show booth activities

Enhances brand visibility and fosters direct engagement with:

Potential customers

Partners

Industry influencers

6. Partnering with Influencers

Creating a network within a network

Increases brand awareness in untapped market segments

Organizations

People

“Working with HR influencers gives HR Tech brands an unprecedented reach to new audiences and for others to shine a light on their brand with thought leadership and value.” – Adam Posner
“Partnering with forward-thinking HR tech brands allows me to share innovative solutions with my audience, creating genuine value. Having a connection to a PR partner forges these trusted relationships, allowing me to build and grow authentic connections that drive meaningful engagement and growth for my consulting firm, the clients we support and right back to the tech brands themselves.” – John Baldino
“People buy from people they trust! Industry influencers understand their audience and can create genuine content with a high degree of credibility.” – Serge Boudreau
“Keeping up with all of the latest innovations in HR technology is impossible. But finding the right solutions for your organization is critical. Industry analysts can be a guiding light for People leaders struggling to navigate it all—and an ally for innovative providers trying to cut through the noise.“– Kyle Lagunas
“Influencers build trust with their audience by offering expertise and relatable insights. They humanize products, simplify jargon, and provide real-world use cases, making technology easier to understand and act on. Working with influencers amplifies messaging and significantly boosts a brand’s exposure and credibility. ” – Mervyn Dinnen
“Partnering with influencers and leveraging PR is key to boosting visibility and generating interest in your products. It’s a powerful way to extend your reach, build credibility, and drive meaningful engagement. Don’t overlook the impact of a well-crafted message and strategic promotion from someone with a built in audience. ” – Joel Cheesman
“With so much marketing noise in HR Tech, getting cut through to your target buyers is challenging. Influencers offer an effective bridge, built on trust and impactful content, to connect HR Tech brands and their potential customers.” – Matt Alder